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Settings - Knowledgebase / Websites Admin / Customize My Site - ESP+

Settings

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The Settings tab contains subsections which enable you to view and update the company information displayed on your website, as well as manage the SEO and edit domain information. There is also an Advanced option where you can add custom CSS to your website.

Company Overview

The Company Overview subsection of the Settings enables you to update the descriptive and brand information for your company. For each option listed, there will be either an Add link if no previous information had been provided or an Edit link that will enable you to update the existing information.

The available fields in the Company Information section are:

  • Company Name:
    The Company Name will be automatically filled in with the name listed in the Company Settings area of the Account.
  • Address:
    The physical location of the company.
  • Email:
    The main contact email for site correspondence.
  • Phone:
    The main contact phone number for your company.
  • Social Media Links:
    Enter links to your company's social media pages for the following platforms:
    • Facebook
    • Instagram
    • LinkedIn
    • Pinterest
    • Twitter
    • Blog
  • Site Owner:
    The site owner receives all new orders and requests submitted to the site.

The Company Overview section also contains a section where you can manage the Brand Information for your site. In this section, you can add or update your Company Logo and/or Company Color.

SEO & Marketing

SEO is an abbreviation for Search Engine Optimization. SEO enabled search engines, such as Google, to recognize and display your website when relevant searches are performed.

Where can I learn more about SEO and Marketing?   (click for answer)

As an ASI member, you can learn for free at ASI University! In addition to classes related to the industry and sales success, ASI University offers an section devoted to Social Media & Marketing.

Additionally, ASI members can subscribe to Local Listings. Local business listings are online directories that contain your business information and allow customers who search for a product to easily find your business and learn more about you.

In the Site Level SEO section, you are able to configure the following settings to manage how store level information shows on various platforms:

  • Favicon:
    A favicon is the small icon displayed on the browser tab. It is normally 35 pixels by 35 pixels. Click on the Add link to select an image. Allowed file types are .ico, .jpeg, .jpg, .png, .svg.
  • Site Title:
    The Site Title is the text that appears in search engine results and on the browser tab. Click on the Add link, type the title, and then click Save.
  • Meta Description:
    The Meta Description is a short, descriptive blurb about the site (generally around 160 characters or less) that displays below the site title in search engine results. Click on the Add link, type the description, and then click Save.
  • Site Keywords:
    Enter up to ten (10) words or phrases related to your site. Click on the Add link, enter the word or phrase and then hit enter on your keyboard. When you are finished entering keywords, click on the Save button.
  • Social Media Sharing Image:
    The Social Media Sharing Image section enables you to upload an image to display as a default when no image is specified on the page that is being shared. Click on the Add link to select an image and click on Save when you are finished. Allowed file types are .jpeg, .jpg, .png.

In the Google Analytics section, you can enable and configure Google Tag Manager and/or Google Anayltics for your website. Use the slider to enable the service you would like. Then, enter the appropriate ID: Container ID for Google Tag Manager and/or Measurement ID for Google Analytics.

Domains

The Domains section enables you to change the domain (main URL address) for the site. Click on the Edit link and then enter the personalized domain you would like to use and then click on Save button.

How do I add a completely custom domain?   (click for answer)

A custom domain is a URL hosted by a third party domain registrar (for example, GoDaddy, Network Solutions, etc). After clicking on the Add Custom Domain button, the tips for setting up a custom domain will be displayed.

After following the steps listed, type your domain address in the available box. Then, click on the Verify Domain button. Check the box to have your custom URL set as your default domain address.

After reviewing the URL security disclaimer, click on the Save button.

CSS

The CSS section enables custom CSS (cascading style sheets) for your ESP+ website. Click on the Edit button, enter the custom code, and then click on Save when you are finished.

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